After self-funding the majority of our pilot, we’re working to partner with brands to sustainably offer more loyalty selection options, yet we hope you can understand that conversations with participating brands can take time.
To start, 10 categories of Loyalty Rewards are all unlocked and available now. We’ve built a quarterly cadence with the loyalty program that will open up opportunities for users to unlock even more brand categories in time. We’ll communicate these as they come and will remain transparent with you as it evolves. This is all in an effort to understand what resonates best with consumers and the associated brands, and we look forward to bringing more loyalty options to users as we are able.